During my first year at HCPA, I became solely responsible for the StopFalls Campaign. This entailed establishing the branding, creation of the website and all print materials and overseeing its journey from concept to realisation. As the campaign grew, it attracted funding which led to the creation of a mobile app.
As lead designer and marketer, I designed the app, created the illustrations and guides for its content and oversaw its development from start to finish, liaising with the development company, the NHS and local authorities. This was a responsibility I held for 5 years before moving on to other opportunities.
This collection showcases the visual identity, mobile app, illustrations and print materials created for the StopFalls Campaign.
