Background:
As the lead designer overseeing a small team of creatives for this project, I am very proud to have been part of the expansion of this service out of Hertfordshire and into other counties. I led the team that created the web platform, which included public-facing webpages, a members' area, printed materials, and merchandise.
The Care Professional Academy (CPA) started within Hertfordshire (by HCPA and Hertfordshire County Council) to reward and recognise Care Professionals. With this in mind, CPA was heavily advertised by 'Recruit'; the team that ran the GoodCare Campaign. They became intertwined as such; it was decided to use the 'Recruit Orange' as a core colour for CPA - creating a consistent identity the two brands and cementing their relationship with each other.
Showcases:
This collection includes examples of public and member area pages and printed materials.
Completed for and in collaboration with:
Hertfordshire Care Providers Association (HCPA) & Hertfordshire County Council
